Personalized Customer Profile
MyCarMax is the branded profile and dashboard where customers can self-service and keep track of their shopping progress. I redesigned it to reflect customer preferences, activities, and notifications along their end-to-end journey. Prior to the years-long redesign, it was a static microsite that only stored the customer details without persisting much data to serve the customer anywhere else.
Note: This product is still in development. Enjoy the before & after below or join me for the ride by registering your own account.
Customers are now able to track shipments, manage appointments, see finance updates, sell their cars to CarMax, and more.
Heads Up Display
Customer Dashboard
As we discovered opportunities for MyCarMax we learned that customers wanted to see their progress and get credit for the work they do toward their purchase. We simplified the navigation and began reorganizing the dashboard around our customer’s vehicle purchasing mental models: shopping, financing, and selling/trading.
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Customers should get credit for the work they do.
Our design targets are primarily in the process of shopping and searching for their next vehicle. As they narrow down the option they perform critical tasks and activities leading toward that transaction.
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CarMax assists customers with financing their vehicles. As they purchase vehicles we provide clarity around their viability and status. The appraisal tab presents the status of approvals and how they can use it.
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Customers often trade in their cars or sell them to CarMax. The first step is to help customers know what the value of their car is. The value of the car is critical to giving them confidence in the sale.
MyCarMax
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Shopping
Customers often tell us that they want a place to review their actions on the cars they’re considering. The shopping tab enables customer visibility and builds confidence in their progress and decisions.
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My Budget
Yes, it’s an odd title. But, customers’ bottom lines ultimately determine what they can afford. For most, it makes sense to calculate, locate loan decisions, and find recommendations for their budget in one place.
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Appraisals
Acquiring vehicles is an essential aspect of our business. Appraisals also play an important role in what cars a customer can afford. This required coordinating with a different part of CarMax’s business.
