Encourage people to take care of themselves, mindfully.
Help people recognize their need to love and celebrate themselves without purging or demonizing the products already use.
A solution anyone can appreciate.
We created Kalá, a brand, and experience that centers the focus on care and mindfulness. The 64 Kalás is a list of practices designed to center the mind, body, and spirit. They have been adapted into artifacts, a line of health, home, and beauty products.
The Artifacts
Every artifact was handcrafted, culminating a unique, mindful brand experience from the ground up—everything from the branding to the products and the web experience, we made tangible.
Each artifact is made to reflect one or more of the 64 Kalás. The complexity of each product’s intuitive use is intended to match the methodic application of the Kalás.
I designed the website to simply set the tone for the brand and to educate curious users about the Kalás and how they can benefit from practicing them.
My role
Digital Product Design
Web strategy
Prototyping
Wireframing
Shared product photography
Physical Product Design
Material selection & fabrication
Food science research