refresh &
United Healthcare is a large insurance company with many lines of business under its umbrella. Just as well, their website and digital properties are vast and their experiences require continuity across the greater organization while serving the unique businesses and user goals of each.
the solution
The team had a longstanding relationship with United Healthcare (UHC) and we were invited to help reintroduce UHC Community & State, UHC’s broader thought leadership and insights platform. The Community & State needed to be seen as credible authorities in healthcare. This platform informs policymakers and healthcare influencers across the United States.
design & align
-
We needed to make UHC Community & State’s content easily, authorable, discoverable, and shareable.
-
As UHC has many other sites with other distinct focuses, we refreshed the platform to align UHC’s new design system and improve usability.
-
The result is a flexible future-forward framework that is efficient for authoring content that could easily be adapted to new platform upgrades and shifts in the healthcare environment.
The timeliness and responsiveness of UHC Community & State’s media is critical to informing is users and affiliates.
Users also use Community & State to find and connect with their regional representatives to get help.
Topics & IA
The organization of content was tested out using Axure to ensure the point of view as well as relevance were prominent.
Activities & Toolkit
stakeholder interviews
sketching/wireframing
prototyping
dev delivery
Analytics
Axure RP